— C. S. Lewis

My approach

As an Identistories and narrative relations expert, and a journalist,  I use stories, coaching and couselling to explore the professional identity of my clients, their companies and teams, mapping their inner imaginary world with narrative and storytelling techniques and then elaborating it. I believe we should all be aware of the story we are and the implicit destiny it entails, which is very important when we want to -or need to - evolve. 

As a consultant I facilitate the evolution of individual, team and organizational identity stories, helping to explore the often unconscious script that governs them. I have a special interest in organisational cultures read through narrative humanities, individual and collective identity stories (Identistories) and the creation and design of the connections they create with the environment (Narrative Relationship Design).

Lecture, research and training activity

I teach Psychosocial Dynamics in Organizational Stories and I am President of the Advisory Board  of Marketing Utilities and Storytelling Techniques Master at Pavia University. After having been part of Fondazione Istud business school Faculty, then of Scuola Holden's Faculty, from 2011 to 2020 I was appointed Director of the University of Pavia’s Osservatorio di Storytelling. In 2017 I founded Narrability Journal and in 2019 launched j.u.s.t, a training path combining narrative and journalism.
I am a member of the Scientific Committee of Assocounseling and of Manuia – Policies for happiness, I teach narrative techniques at IULM Universitiy, at the Narrability Labs of the Observatory and at the Berne Center in Milan. 

I am the author of numerous publications, including: Raccontarsela - Exploring scripts and organizational stories for individual and business development, ed. Lupetti, 2013; “Sviluppare l’autenticità per evolvere – il counseling per intervenire sulla cultura organizzativa” in AAVV, a cura di Piccinino G., Le buone pratiche del counseling, Franco Angeli 2015; e “Raccontiamoci: narrative counseling & coaching. La coerenza fra identità, cultura e strategie nelle organizzazioni, negli enti, nelle associazioni” in AAVV, Il counseling di gruppo, Armando editore 2019 and “They say I am my own story. Then, how can I change the plot?” in Matters of Telling: The Impulse of the Story, Inter-Disciplinary Press, Oxford, 2016.

See the whole list of publications and research papers and interviews here ↝

FOCUS ON

by Alessandra Cosso

Business and Professional Identity
Narrative Humanities and Relationship Design
Individual and Team Coaching and Counselling

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